Hey there, we are Sherry and Amber. We moved to England four years ago, and by the second year, we felt that life needed a little spark.

So we got Chilli, a youthful Chihuahua cross Jack Russel.

Chilli showed us another side of life, one of waggling tales, sociable walks and connecting with other folks. Chilli was a natural charmer, which made our world feel much friendlier. People stopped to chat, furry friends ran wild.

We then met Samuel, a spectacular person buzzing with creativity. Samuel was born in London and dedicated most of his life to music, alongside being an avid pet sitter for dogs and cats.

The trio had a keen sense of style and panache... why couldn’t Chilli too?! We dressed her warm and soon realised it made their walks much more enjoyable; Less cleaning and more doggy attention…

However, it was hard to find anything that felt as considered as Chilli herself; everything seemed to be practical or stylish, rarely the combination. We soon realised other dog owners felt the same way.

So we made Tail Tales. 

With a vision that puts comfort, durability and style first, Tail Tales offers hand-selected products to fit any pet's lifestyle. Whether they're a mud puddler enthusiast or a lazy sofa lounger, we have something to meet their needs. From stylish dog coats to pet beds that match your home's decor, we’re always growing and love hearing what you and your pups want next. Let’s build this pet-loving community together! Follow us on Instagram to share your stories, see adorable pets, and help shape the future of TailTales!